FAQ

Read Most
Frequent Questions on SEO

How To Choose A Good QA Consultant?

Selecting a good QA (Quality Assurance) consultant is crucial for ensuring the effectiveness of your software development process. Here are some key considerations to help you choose the right QA consultant:

  1. Experience and Expertise:

    • Look for a consultant with a solid track record and extensive experience in QA. They should have a proven history of working with projects similar to yours and possess expertise in relevant tools and methodologies.
  2. Industry Knowledge:

    • A good QA consultant should understand the specifics of your industry. Familiarity with industry standards, regulations, and best practices is essential for effective quality assurance.
  3. References and Case Studies:

    • Request references and case studies from past clients. This will give you insights into their previous work, client satisfaction, and the consultant's ability to address specific challenges.
  4. Tool Proficiency:

    • Ensure the consultant is proficient in using a variety of QA tools, test automation frameworks, and other testing technologies relevant to your project.
  5. Adaptability:

    • Look for a QA consultant who can adapt to different development methodologies (e.g., Agile, Scrum, Waterfall) based on your project requirements. Flexibility is key.
  6. Communication Skills:

    • Effective communication is crucial. The consultant should be able to communicate clearly with your team, understand your project requirements, and convey testing results and recommendations comprehensively.
  7. Problem-Solving Skills:

    • QA consultants should be adept at identifying and solving problems. They should be proactive in anticipating issues and providing solutions to ensure the quality of the software.
  8. Certifications:

    • Check for relevant certifications such as ISTQB (International Software Testing Qualifications Board). While certifications are not the sole indicator of expertise, they can provide some assurance of the consultant's skills.
  9. Cultural Fit:

    • Consider the cultural fit of the QA consultant with your organization. They should be able to collaborate effectively with your team, understand your company culture, and align with your project goals.
  10. Cost and Value:

    • Evaluate the cost of the QA consultant's services in relation to the value they provide. Don't solely focus on the lowest cost; instead, consider the overall value they bring to your project.
  11. Continuous Learning:

    • A good QA consultant should demonstrate a commitment to continuous learning and staying updated on the latest industry trends, tools, and technologies.

By carefully assessing these factors, you can identify a QA consultant who aligns with your project's requirements and contributes significantly to the success of your software development endeavour's.

How to Create a Chatbot to Fit Your Needs?

Creating a chatbot to fit your needs involves several steps. Here's a general guide to help you get started:

  1. Define Your Purpose:

    • Clearly outline the purpose of your chatbot. Identify the specific tasks or functions it should perform to meet your business goals.
  2. Choose a Platform:

    • Decide where your chatbot will be deployed. Popular platforms include website chat, messaging apps (Facebook Messenger, WhatsApp), and custom mobile apps.
  3. Select a Technology Stack:

    • Choose the technology stack for your chatbot. Common choices include using platforms like Dialog flow, Microsoft Bot Framework, or building a custom solution using programming languages like Python or JavaScript.
  4. Design Conversational Flow:

    • Plan the conversational flow of your chatbot. Outline the responses and actions it should take based on user inputs. Consider user experience and make the interactions as natural as possible.
  5. Build or Configure Your Chatbot:

    • Depending on your chosen platform, build your chatbot using a visual editor or program it using the chosen programming language. Many platforms offer pre-built templates and modules that you can customise.
  6. Integrate with Other Systems:

    • If your chatbot needs to access data from other systems (like databases or APIs), integrate it accordingly. This ensures that your chatbot can provide accurate and up-to-date information.
  7. Implement Natural Language Processing (NLP):

    • If applicable, incorporate NLP to enhance your chatbot's ability to understand and respond to user inputs more naturally.
  8. Test Thoroughly:

    • Test your chatbot extensively to identify and fix any bugs or issues. Consider beta testing with a small group of users to gather feedback.
  9. Launch and Monitor:

    • Once satisfied with the testing, launch your chatbot. Monitor its performance, user interactions, and continuously refine it based on user feedback and analytics.
  10. Iterate and Improve:

    • Regularly review the performance of your chatbot and make improvements based on user feedback and changing business needs.

Remember that the key to a successful chatbot is ongoing optimization and adapting to user behaviour and expectations. Regularly assess its performance and make updates as needed to ensure it continues to meet your business objectives.

What is off page SEO link building?

Off-page SEO, specifically link building, refers to the practices and strategies employed outside your own website to enhance its search engine rankings. Link building involves acquiring hyperlinks from other websites to your site. The quantity and quality of these external links are important ranking factors for search engines.

Off-page SEO through link building typically involves activities such as:

  1. Backlink Acquisition: Earning links from reputable and relevant websites.
  2. Social Media Promotion: Sharing and promoting content on social media platforms.
  3. Influencer Outreach: Collaborating with influencers or industry experts to gain mentions and links.
  4. Guest Blogging: Writing and publishing articles on other websites with a link back to your site.
  5. Content Marketing: Creating valuable and shareable content that naturally attracts links.
  6. Online PR: Getting press coverage or mentions on authoritative sites.

Effective off-page SEO not only improves your site's visibility to search engines but also establishes your website as a trustworthy and valuable resource within your industry or niche. It's an essential component of a holistic SEO strategy.

How can I order web design for my website?

Ordering web design for your website can be a straightforward process. Here are steps you can take to get started:

  1. Define Your Requirements:

    • Clearly outline your goals and requirements for the website. Identify the purpose of the site, target audience, features you need, and any specific design preferences.
  2. Research and Identify Designers or Agencies:

    • Contact Native Code.
  3. Review Portfolios:

    • Check out our portfolio we have to assess our style, creativity, and ability to meet our diverse client needs.
  4. Check Reviews and Testimonials:

    • Read our client reviews and testimonials to gauge the satisfaction of our previous clients. This provides insights into our designer's professionalism, communication, and project management skills.
  5. Discuss Your Project:

    • Reach out to us and initiate a discussion about your project. Clearly communicate your goals, preferences, and any specific functionalities you require.
  6. Ask for a Proposal:

    • Request a detailed proposal outlining the scope of work, timeline, cost estimates, and any other relevant details. A well-defined proposal will help you understand what to expect during the design process.
  7. Clarify Terms and Conditions:

    • Review the terms and conditions of the service, including payment terms, project milestones, and any other contractual details. Ensure that both parties are on the same page before moving forward.
  8. Discuss the Design Process:

    • Understand our design process. This includes initial concepts, revisions, feedback loops, and the final delivery. Clarify how the collaboration and communication will be handled throughout the project.
  9. Provide Feedback and Revisions:

    • Once the initial design concepts are presented, provide constructive feedback. Discuss any revisions or adjustments needed to align the design with your vision.
  10. Finalize and Launch:

    • After the design meets your satisfaction, finalise the project details, and work with Native Code to launch your website. Ensure that the necessary files, assets, and access are transferred to you.

Remember to maintain open communication throughout the process to address any concerns promptly. Clear communication helps ensure that the final design meets your expectations and serves the needs of your website effectively.

Best SEO Practices for Page Layouts

Effective SEO practices for page layouts are crucial for enhancing user experience and search engine visibility. Here are some best practices for optimising page layouts:

  1. Mobile Responsiveness:

    • Ensure that your page layout is responsive and mobile-friendly. With the increasing use of mobile devices, Google prioritises mobile-responsive websites in its search rankings.
  2. Page Speed Optimization:

    • Optimise your page speed by minimising unnecessary elements, compressing images, and leveraging browser caching. Faster-loading pages are favoured by both users and search engines.
  3. Clear and Concise URLs:

    • Use clean and descriptive URLs that include relevant keywords. Avoid using dynamic URLs with excessive parameters.
  4. Headings Hierarchy (H1, H2, H3, etc.):

    • Organise your content with a clear heading hierarchy. Use H1 for main headings and H2, H3, etc., for subheadings. This helps search engines understand the structure and importance of your content.
  5. Keyword Placement:

    • Strategically place relevant keywords in your page layout, including the title tag, meta description, headings, and throughout the content. However, ensure that keywords are used naturally and not over-optimised.
  6. Compelling Meta Descriptions:

    • Write compelling and informative meta descriptions that encourage users to click through. While meta descriptions don't directly impact rankings, they influence click-through rates.
  7. Engaging Content Above the Fold:

    • Place engaging and relevant content above the fold (visible without scrolling). This ensures that users quickly find valuable information and encourages them to explore further.
  8. Internal Linking:

    • Implement a strategic internal linking structure. Link to other relevant pages within your site using descriptive anchor text. This helps distribute link equity and improves navigation.
  9. Image Optimization:

    • Optimise images by using descriptive file names and alt text. This not only improves accessibility but also provides an opportunity to include relevant keywords.
  10. Schema Markup:

    • Implement schema markup to provide search engines with additional context about your content. This can enhance rich snippets and improve visibility in search results.
  11. User-Friendly Navigation:

    • Create a user-friendly navigation menu that allows visitors to easily find the information they're looking for. Well-organised navigation contributes to a positive user experience.
  12. Social Media Integration:

    • Include social media sharing buttons and encourage social sharing. While social signals may not directly impact rankings, they contribute to increased visibility and traffic.
  13. Regular Content Updates:

    • Regularly update and refresh your content to keep it relevant and valuable. Search engines favour websites that provide up-to-date and accurate information.
  14. Footer Optimization:

    • Optimise your footer with relevant links, including a sitemap and important pages. This aids both users and search engines in navigating your website.

By implementing these best practices, you can create a well-optimised page layout that not only enhances SEO but also provides a positive experience for your visitors.

How Does Off Site SEO Work?

Off-site SEO refers to the activities and strategies implemented outside your own website to enhance its visibility and ranking on search engine results pages (SERPs). The primary focus is on building the website's authority, credibility, and relevance through external factors. Here's how off-site SEO works:

  1. Backlinks:

    • Backlinks, or inbound links, are links from other websites to yours. Search engines view backlinks as "votes of confidence" for your content. Quality and quantity matter; links from reputable and relevant sites carry more weight.
  2. Link Building:

    • This involves actively acquiring backlinks through various strategies such as guest blogging, influencer outreach, social media promotion, and content marketing. The goal is to build a diverse and natural link profile.
  3. Social Signals:

    • Social media activity, including likes, shares, and comments, contributes to off-site SEO. While social signals themselves might not directly impact rankings, increased visibility on social platforms can lead to more backlinks and traffic.
  4. Brand Mentions:

    • Brand mentions, even without a direct link, can positively influence your off-site SEO. Consistent and positive mentions across the web contribute to your brand's authority and online presence.
  5. Influencer Marketing:

    • Collaborating with influencers in your industry can lead to increased brand visibility, more social shares, and potentially more backlinks. Influencers can help amplify your content to a larger audience.
  6. Content Marketing:

    • Creating high-quality, shareable content encourages others to link to your site naturally. Infographics, blog posts, videos, and other engaging content can attract backlinks and contribute to off-site SEO.
  7. Local SEO:

    • For businesses with a physical presence, local SEO activities such as claiming and optimising Google My Business listings, getting reviews, and being listed in local directories contribute to off-site SEO.
  8. Online Reputation Management:

    • Managing and monitoring online reviews and mentions of your brand is crucial. A positive online reputation can lead to more trust from both users and search engines.
  9. Guest Posting:

    • Contributing high-quality content to other reputable websites within your industry can help you earn valuable backlinks. Guest posting establishes your expertise and can drive traffic to your site.
  10. Press Releases:

    • Issuing press releases about significant events, product launches, or updates can lead to media coverage and mentions on other websites, contributing to off-site SEO.
  11. Forum and Community Participation:

    • Engaging in relevant forums and online communities allows you to establish your authority, share knowledge, and potentially earn backlinks.

Remember, while off-site SEO is crucial, it works in conjunction with on-site SEO efforts. A holistic approach that considers both on-site and off-site factors will contribute to better search engine rankings and overall online visibility.

Why is SEO Link Building Important?

SEO link building is important for several reasons, and it plays a crucial role in improving a website's visibility, authority, and search engine rankings. Here are key reasons why SEO link building is significant:

  1. Search Engine Ranking:

    • Search engines, such as Google, consider the quantity and quality of backlinks when determining a website's authority. Websites with a higher number of quality backlinks tend to rank higher in search engine results pages (SERPs).
  2. Website Authority and Trust:

    • Backlinks from reputable and authoritative websites serve as a vote of confidence in your content. When search engines see that other trusted sites are linking to yours, they consider your website as more authoritative and trustworthy.
  3. Increased Organic Traffic:

    • Higher search engine rankings resulting from effective link building efforts lead to increased visibility. As your website ranks higher, more users are likely to click on your link, driving organic traffic to your site.
  4. Referral Traffic:

    • Backlinks not only contribute to SEO but also serve as direct pathways for users to discover your content. When users click on a backlink from another site, it generates referral traffic, bringing visitors who are likely interested in your content.
  5. Brand Exposure and Recognition:

    • Getting links from authoritative and relevant sources exposes your brand to a wider audience. This increased exposure can lead to brand recognition and trust among users in your industry or niche.
  6. Diversified Link Profile:

    • A diverse link profile, including a mix of different types of backlinks (e.g., guest posts, social media, influencer mentions), appears more natural to search engines. This diversity can contribute to improved search rankings.
  7. Crawl-ability and Indexing:

    • Search engine bots use links to discover and crawl new pages. Quality backlinks help search engines index your content more effectively, ensuring that your website's pages are included in search results.
  8. Staying Competitive:

    • In competitive industries, link building can be a key differentiator. Websites actively engaged in building quality backlinks are likely to outrank competitors that neglect this aspect of SEO.
  9. Algorithmic Signals:

    • Search engine algorithms, including Google's, use link-related signals as part of their ranking algorithms. Quality backlinks contribute positively to these signals, influencing how search engines assess and rank your site.
  10. Long-Term Growth:

    • Effective link building contributes to long-term SEO success. As your website gains more quality backlinks over time, its authority and visibility increase, leading to sustained organic traffic growth.

While link building is essential, it's crucial to prioritise quality over quantity. Focus on obtaining links from relevant, reputable, and authoritative sources, and ensure that your link building strategy aligns with best practices to achieve sustainable results.

Why is Researching Keywords Important?

Researching keywords is crucial in the field of digital marketing for several reasons:

  1. Search Engine Ranking:

    • Identifying and targeting relevant keywords helps improve your website's search engine ranking. When users search for terms related to your business, using those keywords strategically can enhance your visibility on search engine results pages (SERPs).
  2. Targeted Traffic:

    • Researching keywords allows you to understand what terms and phrases your target audience is using when searching for products or services. By optimising your content for these keywords, you attract more targeted and relevant traffic to your website.
  3. Content Optimization:

    • Knowing the keywords relevant to your industry enables you to optimise your website content, including blog posts, product descriptions, and landing pages. This optimization improves the chances of your content appearing in search results for specific queries.
  4. Understanding User Intent:

    • Keyword research helps you understand the intent behind user searches. Are users looking for information, products, or services? Tailoring your content to match user intent ensures a better user experience and increases the likelihood of conversions.
  5. Competitive Analysis:

    • Analysing keywords used by competitors provides insights into their strategies and target audience. It helps you identify gaps in your own approach, discover new opportunities, and stay competitive in your industry.
  6. Pay-Per-Click (PPC) Advertising:

    • For businesses using paid advertising, keyword research is fundamental to creating effective PPC campaigns. Choosing the right keywords ensures that your ads are displayed to users interested in your offerings, maximising the return on investment (ROI).
  7. Content Creation and Blogging:

    • Researching keywords guides your content creation strategy. It helps you generate ideas for blog posts, articles, and other content that align with what your audience is actively searching for.
  8. Website Structure and Navigation:

    • Understanding the most relevant keywords helps in structuring your website. It influences the organisation of your navigation menu, site architecture, and overall user experience, making it easier for visitors to find what they are looking for.
  9. Local SEO:

    • For businesses with a local presence, targeting location-specific keywords is essential. Local keyword research ensures that your business appears in local search results, especially for users searching for products or services in specific geographic areas.
  10. Measuring and Tracking Success:

    • By identifying key performance indicators (KPIs) related to your chosen keywords, you can measure and track the success of your SEO efforts. Monitoring keyword rankings, organic traffic, and conversion rates helps in refining your strategy over time.

In summary, keyword research is a foundational step in any digital marketing strategy. It guides content creation, search engine optimization, and online advertising efforts, ensuring that you reach the right audience with the right message at the right time.

Best SEO Practices for Page Layouts

Optimising page layouts for SEO is crucial for improving user experience and search engine rankings. Here are some best SEO practices for page layouts:

  1. Mobile Responsiveness:

    • Ensure that your page layout is responsive and provides a seamless experience on various devices, including smartphones and tablets. Google considers mobile-friendliness as a ranking factor.
  2. Page Speed Optimization:

    • Optimise your page for fast loading times. Compress images, leverage browser caching, and minimise unnecessary elements to enhance page speed. Faster-loading pages contribute to better user experience and SEO.
  3. Clear and Descriptive URLs:

    • Use clean, concise, and descriptive URLs that include relevant keywords. Avoid using dynamic URLs with excessive parameters.
  4. Headings Hierarchy (H1, H2, H3, etc.):

    • Organise your content with a clear heading hierarchy. Use H1 for main headings and H2, H3, etc., for subheadings. This helps search engines understand the structure and importance of your content.
  5. Keyword Placement:

    • Strategically place relevant keywords in your page layout, including the title tag, meta description, headings, and throughout the content. However, ensure that keywords are used naturally and not over-optimised.
  6. Engaging Content Above the Fold:

    • Place engaging and relevant content above the fold (visible without scrolling). This ensures that users quickly find valuable information and encourages them to explore further.
  7. Internal Linking:

    • Implement a strategic internal linking structure. Link to other relevant pages within your site using descriptive anchor text. This helps distribute link equity and improves navigation.
  8. Image Optimization:

    • Optimise images by using descriptive file names and alt text. This not only improves accessibility but also provides an opportunity to include relevant keywords.
  9. Schema Markup:

    • Implement schema markup to provide search engines with additional context about your content. This can enhance rich snippets and improve visibility in search results.
  10. User-Friendly Navigation:

    • Create a user-friendly navigation menu that allows visitors to easily find the information they're looking for. Well-organised navigation contributes to a positive user experience.
  11. Social Media Integration:

    • Include social media sharing buttons and encourage social sharing. While social signals may not directly impact rankings, they contribute to increased visibility and traffic.
  12. Regular Content Updates:

    • Regularly update and refresh your content to keep it relevant and valuable. Search engines favour websites that provide up-to-date and accurate information.
  13. Footer Optimization:

    • Optimize your footer with relevant links, including a sitemap and important pages. This aids both users and search engines in navigating your website.
  14. Accessible Design:

    • Ensure your website design is accessible to all users, including those with disabilities. This includes using descriptive text for images, providing alternative content, and following accessibility guidelines.

By implementing these SEO best practices for page layouts, you create a website that is not only optimised for search engines but also provides a positive and engaging experience for your visitors.

Best SEO Practices for High Quality Content

Creating high-quality content is crucial for SEO success. Here are some best practices to ensure your content meets the standards expected by both users and search engines:

  1. Understand Your Audience:

    • Know your target audience and create content that addresses their needs, questions, and interests. Understanding your audience helps tailor your content to their preferences.
  2. Keyword Research:

    • Conduct thorough keyword research to identify relevant terms and phrases related to your topic. Integrate these keywords naturally into your content, focusing on user intent and context.
  3. Create Unique and Valuable Content:

    • Provide information, insights, or solutions that are unique and valuable. Offer something that sets your content apart from what is already available on the web.
  4. Engaging Headlines:

    • Craft compelling and engaging headlines. A well-crafted headline not only captures attention but also encourages users to click and explore the content.
  5. Use Clear and Concise Language:

    • Write in a clear and concise manner. Avoid unnecessary jargon and complex language. Aim for readability and ensure that your content is easily understandable by a broad audience.
  6. Break Content into Readable Sections:

    • Format your content for readability by using short paragraphs, bullet points, and subheadings. Breaking up the content makes it easier for users to scan and digest the information.
  7. Optimise Content Length:

    • While there's no strict rule for content length, aim for thorough coverage of the topic. Some topics may require longer, in-depth content, while others may be better suited to shorter formats.
  8. Include Multimedia Elements:

    • Enhance your content with multimedia elements such as images, infographics, videos, and charts. Visual elements make your content more engaging and can improve user experience.
  9. Regularly Update Content:

    • Keep your content up-to-date by revisiting and refreshing it regularly. This not only ensures accuracy but also signals to search engines that your content is current and relevant.
  10. Optimise for Readability:

    • Use a legible font and ensure proper spacing. Pay attention to font size and contrast to enhance the overall readability of your content.
  11. Include Authoritative Sources and Citations:

    • Back up your claims and statements with authoritative sources. Including citations adds credibility to your content and demonstrates a commitment to accuracy.
  12. Encourage User Engagement:

    • Include calls-to-action (CTAs) that encourage user engagement, such as comments, social shares, or subscriptions. Engaged users signal to search engines that your content is valuable.
  13. Mobile Optimization:

    • Ensure that your content is optimised for mobile devices. With the increasing use of smartphones, mobile-friendly content is essential for both user satisfaction and search engine rankings.
  14. Social Media Sharing:

    • Add social sharing buttons to your content to encourage users to share it on social media platforms. Social signals can indirectly impact SEO.
  15. Monitor Analytics and User Feedback:

    • Use analytics tools to monitor user engagement, bounce rates, and other metrics. Pay attention to user feedback and comments to gain insights into how your audience perceives your content.

By following these best practices, you can create high-quality content that not only satisfies the needs of your audience but also performs well in search engine rankings.

Driving technology for leading brands

Our Clients

BARNZ Wordpress CMS custom website
Tree Consultancy
Mocko - Mosh Limited
Freedom Strategies
Health NZ
Applicable Limited
Websites

Native Code specialises in website development, offering expertise in creating custom plugins and themes for an optimal CMS experience.

Check out our Services
Mobile

Whether it's iOS, Android, or Windows, Native Code excels in handling native development to ensure the best mobile experience for you.

Check out our Services
Digital Design

From crafting your logo to executing a complete brand redesign, encompassing web design and more, we manage it all. Our in-house developer possesses unparalleled skills, along with a natural flair and talent.

Check out our Services
Me kōrero

Contact Form​